Repository Staff Only: item control page. QUT Home Contact. Home Browse About. Description A contentious issue in the field of destination marketing has been the recent tendency by some authors to refer to destination marketing organisations DMOs as destination management organisations.
Notify us of incorrect data How to use citation counts More information. Full-text downloads: since deposited on 16 Nov More statistics Home Browse research About. Chapter: 2 Page no: 21 Destination planning and policy: process and practice. Author s : Jenkins, J. Dredge, D. Taplin, J. Chapter: 3 Page no: 39 Travel motivation, benefits and constraints to destinations. Author s : Pearce, P. Chapter: 4 Page no: 53 Traveller decision making: the experientialist stance. Author s : Martin, D.
Sirakaya-Turk, E. Woodside, A. Chapter: 5 Page no: 67 Destination information search strategies. Author s : Gursoy, D. Chapter: 6 Page no: 82 Experiential consumption and destination marketing. Author s : Walls, A.
Wang, Y. Chapter: 7 Page no: 99 Destination marketing research: issues and challenges. Author s : Uysal, M. Harrill, R. Woo, E. Chapter: 8 Page no: Destination branding and positioning. Author s : Tasci, A. Chapter: 9 Page no: Destination image development and communication. Author s : Shani, A. Chapter: 10 Page no: The evolution of tourism products in St Andrews, Scotland: from religious relics to golfing Mecca.
Author s : Butler, R. Chapter: 11 Page no: Distribution channels in destination marketing and promotion. Author s : Kracht, J. Chapter: 12 Page no: Destination marketing systems: critical factors for functional design and management. Chapter: 13 Page no: eTourism: critical information and communication technologies for tourism destinations. Author s : Buhalis, D. Leung, D.
That final chap- ter is more properly a discussion of a particular descriptive model of destination management research, not ideally a final round-up of the book itself, although parts of it are.
Minor quibbles about placement and content aside, industry operators, DMO managers, and academic observers can gain much from this book. Overall, the book is well and consistently written and contains much of value to inform our understanding of tourism destination marketing, management, research, brand- ing, and tourist motivations for travel, as they should now be conceptualized given the intensive research of the past years.
Traditional marketing and destination management approaches to this task are not useful in many respects in the 21st Century, especially when the increasing influence of the new social media on tourist and industry decision-making is taken into account, and this book is a very useful theoretical and practical update that absorbs this fact.
Malcolm J. Assigned 16 December Submitted 11 March Accepted 12 March Related Papers Content, context and co-creation: Digital challenges in destination branding with references to Portugal as a tourist destination. By Emese Panyik. Destination collaboration: A critical review of theoretical approaches to a multi-dimensional phenomenon By Brian Garrod. Testing the impact of a promotional video on destination image change: application of China as a tourism destination By Amir Shani. Download PDF.
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